One of the ways you can combine marketing and customer service is through opt-in marketing. The best way to do this is to provide fun, entertaining and informational articles.

89% of adult Internet users in America share content with others via e-mail. The most popular content for sharing is humorous material.

The subject line of your email may be all many of subscribers ever see. If the subject doesn’t pique their interest they won’t open your to read anything more.

Offer an array of benefits on your site. Provide some of those benefits only to visitors who give your their email address. From there encourage your visitors to share with their friends.

There are many ways to promote products via email. Some work, some don’t. Find out what others have tried and what works here.

The Houston Museum realized that the success of the Lord of the Rings exhibition would rest in how it was marketed. They used a comprehensive strategy including a tell-a-friend script.

Email marketing is about making more money not creating more work. Don’t just create a list and another weekly task for yourself. Learn how to turn your list into dollars.

Email marketing is great way to make money and build a relationship with your customers. You can also use your email list to build partnerships with other, related, sites. Use these 7 tips to do it right.

Newsletters are a great way to remind your customer base you are still out there. They are a great way to inform customers of new products and sales. Review these 5 tips to make sure you are getting the most out of your newsletter.

The quickest way to gain the trust of your subscribers is when you are recommended by someone they trust. Follow these tips to success and profits.