There are several Quality Score factors in Google AdWords but there are many shortcuts. Starting off the wrong way gets very expensive. Your account history with AdWords is part of your QS and part of the price you pay per click.

With AdSense every character counts even the display URL. Other marketers can copy every aspect of your ads except the display URL. So you need to split test the CTR of your display URL. But there’s a catch…

There are several ways to improve your initial quality score with AdWords. And PPC can be tricky and expensive when done incorrectly. However, some people have done everything correctly earned high initial quality scores followed by good Click-Through-Rates and then all of a sudden their quality score is 1 out of 10. Why and what can I do?