There are several Quality Score factors in Google AdWords but there are many shortcuts. Starting off the wrong way gets very expensive. Your account history with AdWords is part of your QS and part of the price you pay per click.

There are several ways to improve your initial quality score with AdWords. And PPC can be tricky and expensive when done incorrectly. However, some people have done everything correctly earned high initial quality scores followed by good Click-Through-Rates and then all of a sudden their quality score is 1 out of 10. Why and what can I do?