Most people who know anything about SEO understand that links to your site from other websites is crucial to good search engine rankings and good traffic. What many forget is that Google also counts your internal links. A really large site can generate good page rank for the home page simply by including a link to that home page on every internal page.

The purpose of your website is to drive users and sales not please Google’s web crawler. That said, most good SEO also makes for a better user experience.

SEO is necessary for a vibrant website. The first step is to correctly set your meta tags. The second step is to optimize your content for SEO. Find out how to optimize your content.